Reynolds KITCHENS Quick Cut Plastic Wrap is changing the cling wrap game with new features designed to fix the most frustrating parts of using plastic wrap. Reynolds KITCHENS Quick Cut Plastic Wrap has a unique Built-In Slide Cutter that gives you a clean cut every time for a consistent, even tear that helps minimize tangling and waste. The enclosed end tabs help to keep the roll secured so that you don’t have to battle the box while dispensing. Getting the roll started is easy thanks to the Starter Edge tab and once you’re done, simply use the Grip Strip to hold the end of the plastic wrap in place so that it’s ready for your next use. With all of these unique features, it’s no wonder that 3 out of 4 consumers prefer Reynolds KITCHENS Quick Cut Plastic Wrap over leading brand. *Based on in home use study measuring overall preference to a 95% confidence level. Leading brand refers to Glad Cling Wrap. Glad is a registered trademark of The Glad Products Company.