Gentle cleansing for one-step delicately cleanse baby's face leaving it soft and moisturized. Gentle enough to use from birth on, facial cleansing cloths use gentle surfactants to cleanse without stripping the natural oils of the skin. Allantoin and aloe vera leaf extract soften, soothe and moisturize. Paraben, phthalate and phenoxyethanol free. Hypoallergenic and specially formulated to minimize the risk of allergic reactions. Tested under pediatric and dermatological control.