Natural Whitening! A great, natural alternative for your entire family to promote healthy, whiter teeth and gums without toxic ingredients. Contains no: synthetic additives preservatives foaming agents fluoride artificial colors or flavors and no abrasive baking soda or salt Uniquely formulated to clean, whiten and safely polish teeth, improve gum health and freshen breath. Laboratory tested Laboratory tested to whiten teeth as effectively as ADA reference material (i.e. chemical whiteners.) Effective in removing stains from coffee, wine, tea and tobacco. (This product is not a bleach. If your enamel is naturally discolored, this product will not help whiten, but is still an excellent natural daily toothpaste alternative!) Very low abrasion Safe for everyday use. Safe to use as a total replacement for your standard toothpaste. RDA (Relative Dentin Abrasion) index = 68. 275+ uses per jar Each jar has enough product for over 275+ brushes, twice as many as a standard 6oz tube of toothpaste!