FootMatters Arch Cushions Heel and arch pain is widespread in today's fast-paced work and leisure world, and without support your feet tend to roll inward (pronate) causing the arch to collapse. This strains the tough band of tissues (plantar fascia) that stretches like a bow string from your heel to the ball of your foot. Over time the plantar fascia becomes inflamed causing heel and arch pain. Excessive pronation can also put extra strain on your ankles, knees and lower back. FootMatters Arch Cushions support your arches without making your shoes feel tight and provide extra support to your feet, heels and lower back. Provide relief to your foot and lower back fatigue. FootMatters Arch Cushions are made of a specially molded orthotic rubber core with a Cambrell top cover suitable for all styles of shoes and any occasion.