Seventh Generation Chlorine-Free Bleach is the Free and Clear answer to whiter whites, and brightens colors you have been looking for. Our ultra-concentrated formula lifts tough stains from clothing. This biodegradable formula is free of fragrances, dyes, chlorine bleach, phosphates and artificial brighteners. Simply add our chlorine-free bleach to your HE or standard washing machine along with Seventh Generation Laundry Detergent for the best stain lifting results. If every household in the US replaced just one bottle of 64 oz chlorine bleach with non-chlorine bleach, we could prevent 8.2 million pounds of chlorine from entering our environment. Our formula is septic safe and never tested on animals.